It's probably one of the most iconic and enduring advertising campaigns in history. We all know what we're being sold when an adorable Labrador pup comes tumbling across our screens.
But you've probably realized that the latest run of adverts are somewhat different. For the first time since the campaign's birth in 1972, Andrex have opted not to use a real-life pup in their adverts. Despite holding open auditions at Pineapple Dance studios to find the latest star, the advert makers have opted to go digital, using CGI technology to animate the pups.
The digital adverts were in pre-production before the high profile auditions took place, suggesting that this was always the plan - so were the latest round of auditions a publicity stunt in themselves?
I'm running the risk of sounding overly nostalgic, that I'm so attached to the original adverts that I won't give the new ones a chance. But that isn't the case. To be honest, I never really cared for the Andrex adverts, especially when they started giving the dogs' voices. But the new, digital adverts are creepy and in my opinion, they're dangerous.[premiumcontent]
Author: Desmond Fellows