What’s Wrong With The New Andrex Advert?

By on March 10, 2011

It's probably one of the most iconic and enduring advertising campaigns in history. We all know what we're being sold when an adorable Labrador pup comes tumbling across our screens.

But you've probably realized that the latest run of adverts are somewhat different. For the first time since the campaign's birth in 1972, Andrex have opted not to use a real-life pup in their adverts. Despite holding open auditions at Pineapple Dance studios to find the latest star, the advert makers have opted to go digital, using CGI technology to animate the pups.

The digital adverts were in pre-production before the high profile auditions took place, suggesting that this was always the plan - so were the latest round of auditions a publicity stunt in themselves?

I'm running the risk of sounding overly nostalgic, that I'm so attached to the original adverts that I won't give the new ones a chance. But that isn't the case. To be honest, I never really cared for the Andrex adverts, especially when they started giving the dogs' voices. But the new, digital adverts are creepy and in my opinion, they're dangerous.




Author: Desmond Fellows

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K9 Magazine is your digital destination helping you have a happier, healthier dog. Here you'll find advice on everything from dog training to dog diet advice as well as interviews with well known dog lovers and insightful features on the broadest range of canine lifestyle topics.

One Comment

  1. Susan

    March 23, 2011 at 10:34 am

    Agreed they are creepy. About a creepy as that water advert with the CGI’d babies on roller skates, just plain weird. Not sure if it’s dangerous, maybe you could explain further?

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