Think Your Dog Could Be a Model? We’ll Show You How

By on February 26, 2015

Every pet parent thinks that their pooch is the cutest ever, but, does your dog have what it takes? It takes a well-trained dog, plenty of patience and loads of luck. You won't get rich, but you'll have some fun with your dog, says Layla Flaherty.

As readers of K9 Magazine will know, I own a dog, a Yorkshire Terrier called Buttons who is 3 years old. I have almost 15 years working within the media and modelling industry as a paid published model but it was only recently Buttons got involved in my work and it’s been a great and fun way to spend time with my four-legged friend while working.

I am lucky to be able to combine my two passions - my love for dogs and modelling, and what better way than to run my own dog modelling agency.

Buttons is an absolute natural in front of the camera and certainly steals the limelight, but I'll admit he is a pampered pet and he certainly has his 'diva days' where he does what he wants and doesn’t respond to commands, making life as a dog model a little difficult. It is not easy, bear that in mind dogs are animals and will behave just like dogs do, but good training will ensure that a typical shoot goes to plan.

I find it always helps to bring along some of their favourite toys or treats as a reward for good behaviour and feel comfortable on-set, and the toys can help give you a little time to spend together in between shots having fun and keeping him happy and entertained, this will really help with your plan to make your pet successful because a loved pet will cooperate with you!

If you think your dog has what it takes to become a model, here are my top 10 tips to help you succeed.

1. Assess your dog's suitability, and your own!

Before you even embark on this journey, you'll need to be sure that your dog is capable. A well balanced dog is one that is not easily startled, shy and does not have aggressive tendencies. The world of TV, for example, is a busy, crowded and very noisy one. Your dog needs to be able to cope with all the sudden events that can occur in such an environment. Assess whether your dog is able to be taken to a variety of places and is tolerant of strangers but doesn't actively seek them out. Some dogs are naturally this way, while others may take a bit of socialisation work before they feel comfortable.

Be honest in your assessment of your dog's personality. If your dog is naturally uncomfortable with new things, encounters or situations, then visiting sets and getting thrown into unfamiliar situations will create a great deal of stress for him/her. It may result in her snapping, running away or even putting your dog or people at risk, so don't overlook any potential problems, however small. If it's not fun for your dog, don't do it – after all, that's what it's all about isn't it?

But of course, this isn't just about your dog! It's about you also.

Firstly, are you available to be called up at short notice to provide your dog's services for a film crew, casting call or fashion shoot?

Second, if you are allowed on set are you happy to spend hours hanging around a film set, potentially not doing much while your pet is working? Or will your dog respond to commands without you present? Would you be confident if asked to help another dog owner on set, handling a dog you've never met before? You'll need to be able to keep your dog happy during such a time too.

Some other factors to consider - are you willing to set aside money, time and resources to do this?

There will be costs involved, including canine equipment, obedience lessons, quality food and transportation. And last but not least, are you absolutely clear that this is usually not a pathway to riches? If you are in this for the money then this may not be the right career choice.

2. Make sure your dog is well trained

Your dog needs to be well-trained. No photographer is going to put up with a dog chewing a jacket and peeing on a bed. Photographers are there to do a job. Having to deal with a dog that barks at every person who enters the room or won't sit still can be enough to drive them crazy because everything and everyone has a schedule to run to.

Having a properly mannered dog can go a long way to putting you and your dog on good terms with photographers. Your dog needs to be able to hold a 'sit down' and respond to basic commands. If you really want to get good at dog modelling, train your dog to do very specific commands. These will come in handy when a photographer is working to get just the right look. Some obedience schools offer modelling classes, and while these aren't required, it is a great way to learn what the professional dog’s learn. The more they're able to respond to tricks and signals, the better off you are.

Some types of training which can be fun and useful to learn to set your dog apart from the crowd include: agility, obedience, conformation, or anything that interests you and your dog, provided that it results in a well-trained dog who exhibits good behaviour at all times.

Whichever style of training you choose, do it consistently, regularly, and in as many places as possible to ensure your dog responds reliably. On leash, off leash, in different settings and with distractions. Concentrate on ensuring that your dog responds really well to commands and cues. Your dog’s ability to listen, respond, and perform on-the-spot is what counts on set.

3. Socialisation is key

Socialisation is not just about your dog getting along with fellow dogs as taught in basic obedience classes. A 'talent dog' needs to be comfortable with (and absolutely unfazed by) different environments, places, noises, surfaces, lights, movements, people, including children, other animals which may include cats, and just about anything out of the ordinary.

Take time to familiarise your dog to as many different situations and environments as possible for proper socialisation.

Try to make all new encounters fun for your dog. You can do this by always having healthy treats ready and by playing games. This can reduce fear and anxiety, as can continuing to talk to your dog calmly and reassuringly through any new situation. Once your dog is aware that you make new situations less fearful, then your dog will trust you to keep doing this.

4. Check for physical limitations

Out-of-shape or overweight dogs are probably not ideal for film or TV work. Like people, long hours can be demanding on an unfit body; additionally, your dog may be lethargic or potentially disinterested if their body is dealing with a condition or illness.

In terms of appearance, dogs of neutral colors are generally the best for TV filming. White or black dogs require special lighting to show properly and producers are likely to consider this if they're filming on a specific location or setting where they might find it hard to balance a dog's coat colour with the overall scene.

However, the choice will depend on what is being filmed and where, and what the brief includes – so don't discount your dog's potential star quality if they have a talent to set them apart.




Layla Flaherty, best known for her modelling and TV work, recently opened Urban Paws in Liverpool. Catering for dog owners who want the very best for their beloved dogs, Urban Paws, offers everything from a home from home dog care service, to pampering and even a dog modelling agency. Find out more at UrbanPawsuk.com.

About K9 Magazine

K9 Magazine is your digital destination helping you have a happier, healthier dog. Here you'll find advice on everything from dog training to dog diet advice as well as interviews with well known dog lovers and insightful features on the broadest range of canine lifestyle topics.

One Comment

  1. Sarah

    October 9, 2015 at 9:19 am

    Hi, I have a brindle French bulldog who has just turned one. She is gorgeous and I’m not bias. I have had a few people say she should do modelling. How do I get in touch with your company? Is this something that you do?

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